EKONECT – CENTRALSELL vs EKONECT – Aggregator Merchant (AM)
Choose the Right Suite for Your Business Model
| Feature | EKONECT – CentralSell (CS) | EKONECT – Aggregator Merchant (AM) |
|---|---|---|
| Platform Type | Single Merchant | Multi-Merchant (Marketplace) |
| Ideal For | Medium/Large retailers managing multiple stores | Entrepreneurs creating marketplaces with many small merchants |
| Merchant Profile | One brand or company managing all sales | Multiple independent vendors selling on a common platform |
| Store Management | Multiple physical stores under one owner | Each vendor manages their own store |
| Branding & Custom Design | Fully white-labeled under a single brand | Fully white-labeled under a marketplace brand |
| Vendor Self-Onboarding | Not required (single merchant) | Supported – Vendors can register and manage their stores |
| PoS Integration | Yes – unified PoS for all stores | Yes – each vendor gets individual PoS |
| Web PoS Capability | Yes | Yes |
| Order Fulfillment | Orders are routed to relevant PoS for processing | Orders are routed to respective vendor’s PoS for fulfillment |
| CRM Features | Centralized customer engagement | Each vendor has access to their own customer data |
| Delivery Options | Multiple: Home delivery, pickup, 3PL | Multiple: Vendor-level delivery, pickup, 3PL |
| Loyalty, Coupons, Wallets | Centralized across the brand | Marketplace-wide or vendor-specific options |
| Mobile App Support | Custom app for the single brand | Custom app with marketplace features (multi-vendor catalog) |
| Admin Control | Single admin dashboard | Central admin + Vendor dashboards |
| Best Use Case | Chain stores, D2C brands, Quick Commerce retailers | City-based marketplace, rural commerce, SHG collectives, local vendor networks |
| Examples | A grocery chain or pharmacy with multiple branches | A local market aggregator with 20+ independent sellers |