Own the Brand. Lead the Network. Power the Future.
Reinventing E-Commerce Ownership for India’s Entrepreneurs.

Company Overview & Vision
Aright Technologies Pvt Ltd is a forward-thinking Indian technology company with a mission to empower businesses and consumers through intelligent, scalable, and inclusive digital commerce platforms. At the intersection of innovation and inclusivity, Aright is building a new-age e-commerce and retail ecosystem that connects merchants, buyers, and service providers across urban and rural India.
White Label vs. Aright Blue Label
| Dimension | White Label | Aright Blue Label |
|---|---|---|
| Branding | Rebranded vendor platform | Fully owned local brand ecosystem |
| Infrastructure | Standalone hosting | Shared federated cloud (Ekonnect) |
| Revenue | Subscription fees only | Subscriptions, commissions, delivery, ads, add |
| Scalability | Limited, isolated | Interoperable across regions |
| Compliance | Generic | India-ready (GST, UPI, ONDC) |
| Support | Vendor-driven | Aright-managed backend & data layer |
Blue Label Architecture – Unified SaaS + PaaS + Data
The Aright Blue Label ecosystem combines multiple technology layers into one seamless platform, enabling rapid launch and scale:
| Layer | Purpose | Modules |
|---|---|---|
| SaaS Layer | Retail management for merchants | PoS, CRM, Billing, Inventory |
| PaaS Layer | Marketplace engine & API integration | Ekonnect B2B/B2C Exchange |
| Data Layer | Analytics, tax & business intelligence | GST filings, BI dashboards |
| Delivery Layer | Order fulfilment & logistics | Rider app, UPI gateway, tracking |

Key Offerings
Game-Changing Differentiators
| Feature | Aright Technologies |
|---|---|
| Integrated Commerce & Retail | Seamlessly combines retail PoS with an e-commerce exchange |
| Multi-Model Fulfilment | Enables traditional, dropship, and quick-commerce logistics |
| Merchant First Design | Empowers small retailers to go online without technical know-how |
| Pan-India Delivery | Partnered with national & regional carriers. |
| Cloud-Native & Scalable | Fully hosted, low-code configurable solution for all business sizes |
Impact on Indian Retail Ecosystem
Ek-ONNECT – BLUE LABEL
Ek-Onnect is Aright Technologies Pvt. Ltd.’s integrated suite of cloud-native digital commerce platforms, designed to empower both individual merchants and operator networks.
The ecosystem includes three key variants — each tailored to a distinct business context:
| Variant | Core Offering | Ideal Use Case |
|---|---|---|
| Ek-Onnect Central Sell with Web PoS | Cloud-native Web PoS integrated with CRM, GST billing, digital payments, and delivery modules | Quick Commerce operators and large-format retail stores (self-owned or franchise) |
| Ek-Onnect Merchant Aggregator with Web PoS | Operator-owned marketplace enabling multi-merchant onboarding | City or regional aggregators managing local marts or trade networks |
| Ek-Onnect Property Booking Engine | Booking platform for hotels, villas, and homestays | Boutique travel operators, hospitality startups, or city-level tourism networks |


